MultiChoice-owned pay-TV service DStv will launch an additional high definition (HD) SuperSport channel to cater for the growing demand of HD programming.

SuperSport HD 7 (SSHD7) will provide a high definition version of the already existing SS7 channel and will be available from April 22 to all DStv Premium subscribers.

“We’re living in an exciting world where cutting-edge technology rules the day,” said Brandon Foot, acting chief executive officer (CEO) of SuperSport. “There is no better way to watch sport than in high definition. This 7th SuperSport HD channel means that all Barclays Premiership and Champions League football will be available in HD, along with other popular sports such as boxing and golf.”

The channel will feature European football, tennis, Sevens rugby, boxing, golf, swimming, athletics and a limited amount of cricket.

“We want our DStv customers to have the best possible viewing experience – and sport in glorious HD delivers that. This is just one of the ways that we will be adding more value for our customers in the coming year,” said Mark Rayner, chief operating officer (COO) of MultiChoice South Africa.