Edcon chief executive Grant Pattison and his team achieved what many critics doubted they could — secure an almost R3-billion lifeline for a retail company that is deep in the doldrums. But that, analysts argue, may have been the easy part.
The herculean task, as it is described by one analyst, is going to be keeping the Edgars, Jet and CNA brands afloat in a rapidly changing retail environment.