Social media and entertainment platform Eskimi has announced its users have created more than 100,000 fanclubs.

Fanclubs, according to Vytas Paukstys, chief executive officer (CEO) of Eskimi, were created to serve as a user-generated content aspect of Eskimi, which currently has over 15 million users.

“We have created fanclubs as a user generated content part of the product. Everyone can create his own community inside Eskimi and invite friends to share the same interest. The most popular fanclubs are personal, education, automotive, music, technology, sports,” he said.

He said fanclubs also allow brands to create their own branded spaces within the Eskimi network. In Nigeria, many popular brands have their own fanclubs on Eskimi, including major telecoms companies Globacom, Airtel and MTN, and other brands such as Pepsi, Guaranty Trust Bank (GTBank) and First City Monument Bank (FCMB).

Eskimi also revealed its fanclub has better reach and engagement than that shown by the metrics on Facebook Pages.

“The main reason for better engagement is that we do not limit the posts and show all posts to the users. Average reach on Facebook is up to 10 per cent and on Eskimi advertisers can reach up to 40 per cent reach,” Paukstys said.