Nigerian social media platform Eskimi has announced it is gearing up for the 2014 FIFA World Cup in Brazil and the Islamic holy month of Ramadan, presenting advertising clients with opportunities to use innovative and engaging tools to co-brand with the two events.
Vytas Paukstys, chief executive officer (CEO) of Eskimi, said: “We are working hard in Eskimi to be the best in two areas for our advertisement clients – performance and engagement. This is the main reason we need to connect with important events in the country and worldwide. This year Eskimi offers new engaging tools for clients to co-brand with football and Ramadan.”
The platform has created a Ramadan fanclub as an opportunity to reach Muslim audience on Eskimi.
“Eskimi has launched a Ramadan fanclub and offered it for sponsorship in 2013. It got a lot of attention from brands and engagement from users. Single posts in Ramadan fanclub were receiving up to 2,000 comments and even more likes. Ramadan fanclub was one of the unique opportunities for the brand to talk directly to the muslim audience on Eskimi, which accounts 30 per cent of the total Eskimi audience,” it said in a statement.
For the World Cup, it said it has lined up a number of packages for prospective advertising clients to take advantage of the biggest competition in the game.
It said: “Eskimi has prepared a few important tools for the brands to be part of the largest football fest in 2014: sponsorship of Eskimi Nigeria fanclub (3.7 million fans), Eskimi.com/c/eskiming; sponsorship opportunities for Eskimi Football fanclub (200,000 fans now); branded ball hunt game; football branded login page take over; and kick the ball to your friends virtual game.”