The relationship between scientists and journalists is often a difficult and unsatisfying one. This is not constructive to either party: it’s a crucial collaboration needed to facilitate public understanding on important issues. If either side were removed from the equation, so to speak, the other would suffer.
This distrust between the media and scientists led to the creation of a “Dragon’s Den” type session at the recent Grand Challenges Africa conference in Nairobi, Kenya. A panel of four journalists – two from Kenya and two from South Africa – assessed the way in which four scientists communicated their innovations in 20 minutes to the media. I was fortunate to be on that panel.
Are you a scientist who would like your research to travel from the lab to the rest of the world? Here are three tips:
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