Invest where your heart urges you to

From the tragedy that was Marikana to the scandal Ford is facing over spontaneously combusting Kuga vehicles, the effect companies have on people and the places they operate in can affect their bottom line and their ability to raise money.

In South Africa, there is a growing number of financial products that focus on responsible investment, aimed at getting companies to account — literally — for how they deal with environmental, social and governance (ESG) issues.

If you are an ordinary investor like me who may be interested in using what money you have as a nest egg and at the same time doing some good in the world, this can be a little bewildering.

There is still some confusion between responsible investing and other concepts such as impact investing or green investing.

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