Online privacy is the new luxury – Victoria Milan

Sigurd Vedal, founder and CEO of Victoria Milan has described online privacy as the new luxury. Vedal said this while commenting on the report of a survey that revealed over 80% of individuals seeking extramarital affairs are afraid that their device’s data will end up in the wrong hands.

“Recent events, such as the Snowden leaks and ‘Facebook firings,’ have awakened people to the fact that privacy is the new luxury,” said Vedal.

“Sometimes, it seems like everything we do is categorized, scrutinized, and shared. But when it comes to our personal lives, we crave intimacy, and it’s hard to be sexually open with another person when we’re always looking over our shoulders or worrying about an accidental public post. That’s why I founded Victoria Milan: to give people a chance to be themselves without fear. That’s the difference between a dating site that takes our clients’ confidentiality seriously and public data plans and wide-open social networks.”

The survey revealed two-thirds (67%) of users use their smartphones to contact their lovers. 74% respondents professed an “intimate relationship” with their smartphone, even if they chose not to use it as a tool for cheating. Of those who did choose to do so, sexting, back-and-forths with their lover, or erotic chats via public social networks were common, despite of the risk.

“However, nearly three-quarters (72%) of those surveyed said they preferred to log in to specific sites, such as Victoria Milan, to go about their affairs more discreetly. Combined with the fear of exposure through open smartphone cheating, this statistic points to a new awareness of “big data” and the new global security-conscious mindset, which has extended even to something as visceral as romance,” Victoria Milan said in a statement.

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