The internet has huge impact on consumer behaviour – Google

Google has stressed the need for heads of businesses to pay critical attention to how they can grow their businesses.

Juliet Ehimuan-Chiazor, country manager at Google Nigeria, said this at the C level Breakfast event for CEOs in Lagos.

She said: “Organising the C level Breakfast event for CEOs is one of the numerous ways that Google is helping businesses grow online by exposing them to what the internet can do in their favour.”

According to her, the internet has a real impact on consumer behaviour and there is need for business to take advantage of that opportunity to expand their reach and meet consumer needs.


The CEOs and top executives participated in a training session organised by Google Nigeria in collaboration with the Association of advertising Agencies (AAAN) and Advertisers Association of Nigeria (ADVAN).

They were exposed to how they can leverage online platforms to grow their business; they were also provided with knowledge on digital platforms to expand business reach, impact and revenue.



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