The most laugh out loud memes from the internet’s latest obsession: Pokémon Go!

Pokémon Go! is an augmented reality game that launched last week to much fanfare and interest. It’s based on the now 20 year old Pokémon franchise, and plays out the same narrative as the now ancient Nintendo Gameboy games.
Except, now you get to catch the virtual beasts out in the real world around you.

The app has broken all records with over 10-million downloads in the first week alone. 

The game first launched in the United States and Australasia on July 5, with the United Kingdom and Germany getting official access on July 13. (But the regional launch process hasn’t stopped clever gamers from downloading the game and going on the hunt elsewhere.)

Adults and children alike are getting in on the action with hilarious results. We rounded up the most laugh-out-loud memes and reactions from the interwebs.

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